Special Feature  

Asia’s Top Furniture Fairs Highlight

By Christine Tan

As the centre of world furniture production and export, the Asian region hosts many important furniture trade shows. Most shows are dominated by their local producers thus each reflecting the unique character and offerings of the country or region. During the last 10 to 15 years, we witnessed a mushrooming of shows and growth of scale but over the last two years, the numbers of fairs and square metres growth seemed to have somewhat stablised.

In Southeast Asia there are annually seven key furniture fairs held every March. These events are dedicated solely to the furniture import-export trade. The shows are held in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.

Come 2018, six of these shows, with the exception of Thailand that has yet to confirm if their event will be held in March, will cluster with their dates tightly overlapping one another. All six will open and end within March 7 – 12, a period of just six days! It is an impossible feat for anyone trying to cover all the shows properly.

In China, although there are twice the number of furniture trade shows held annually, there are the significant three giants that really concerns the interests of the rest of the world. These three (or five as two of them organizes a second show in the second half of the year with one in a different city) are held in Dongguan, Guangzhou and Shanghai.

As we have done annually for the past 3 years, we bring you key facts and highlights of the nine very important events on many buyers calendar. These shows carry the greatest impact on the furniture trade and industry in Asia, if not the world. We hope this will help not only foreigners but locals as well navigate the shows in 2018.

7 – 10 March 2018


VIFA-EXPO 2018 will be held from 07 - 10 March at Saigon Exhibition and Convention Center (SECC) - 799 Nguyen Van Linh, Tan Phu Ward, Dist.7, Ho Chi Minh City, Vietnam. The first fair in the fair chain for ASEAN.

The exhibition aims to bring together different styles, classic and contemporary furniture. To create a variety of opportunities helping the customer find answers or make a choice among the selection of leading Vietnamese producers and representatives of foreign brands.

VIFA EXPO offers quality furniture at discounted prices. We have famous brands of sofas, beds, mattresses, dining tables, chairs, and other pieces of furniture. This year 2018, with the scheduled scale of over 2,000 booths in a total area of 30,000sqm, the buyers will easily find expected products with competitive prices and establish business directly with expected 350 exhibitors of the fair. Foreign visitors are from more than 79 countries and territories.

ORGANISER Huynh Van Hanh, General Director, Hawa Corporation

8-11 March 2018


A busy exhibitor stand

Registration Crowd
IFFS 2017 Opening Ceremony
IFFS 2018, held in conjunction with the ASEAN Furniture Show and NOOK Asia 2018, features a comprehensive range of furniture, furnishing, decorative accessories, interiors and fittings by a diverse portfolio of quality exhibitors from almost 40 countries. Themed Asia’s premier design-led sourcing platform, the fair offers an unparalleled outreach to the highly dynamic market through a multi-sensorial show experience that introduces technology, celebrates design and facilitates connections, and is expected to attract well over 20,000 international trade buyers and visitors from almost 100 countries.

ORGANISER Eugene Mok, Manager, Strategic Marketing and Communications, IFFS Pte Ltd

We’re very pleased with the quality of the buyers that we’ve met at IFFS. It’s unmatched compared to the other shows we go to. On top of that, we’ve had good footfall throughout the duration of the show, and not just on the first two days, so we are happy with the results!

EXHIBITOR Merijin ALTA, Sales and Back Office, Pure Home Collections, Romania

This is probably my sixth time to IFFS, and it’s always nice to be back. The organisers constantly present a good show. A lot of the exhibitors have become familiar faces, and it is much like catching up with old friends here. I’m seeing more highend interior designs this year, and I also hope to discover other types of décor during the rest of my time here.

BUYER Shalom Ben SHMUEL, Group Buyer for Africa & Israel, Coco18 Israel (Israel)

9-12 March 2018


Opening Ceremony EFE2017
VIPs visiting EFE 2017
Sally Liew,
General Manager,
EFE Expo Sdn Bhd
Pierre Guigard,
Ivan Teo,
General Manager, First
Flames Sdn Bhd
A Furniture Trade Fair for global buyers which must not be missed! One of the top furniture fairs in SouthEast Asia, making its 14th appearance, EFE reaches out to thousands of buyers from over 140 countries and makes it an ideal business platform for trade professionals. You will be spoilt for choices with a wide and incredible range of high quality products to meet your needs. The collaborative Professional Designers Program (PDP) by Malaysian Timber Industry Board and the Malaysian Furniture Council (MFC) brings the best of furniture products by European, Australian and Malaysian (Tanggam) designers. Strategically and centrally located in Kuala Lumpur for your convenience, great partnerships, prosperity and opportunities awaits! Welcome to EFE 2018!

ORGANISER Sally Liew, General Manager, EFE Expo Sdn Bhd An ideal venue with its best infrastructure and facilities provides us with a relaxed environment to make doing business easy, convenient and orderly. EFE is the market place for the global furniture indsutry and has enhanced my company’s image and increased our sales. We like it here as it reaches out to a worldwide audience and has genuine buyers.
EXHIBITOR Ivan Teo, General Manager, First Flames Sdn Bhd

I am surprised with the high quality furniture products available at EFE. There are lots of new items and new designs to choose from not to mention the high quality. The facilities and services are great. The free shuttle services are definitely good with ease of transportation. I shall definitely come again. BUYER Pierre Guigard, President, VAAP SAS, France

9-12 March 2018


Buyers from Azerbaijan

Seminar Series
Receiving Buyers at the airport

Buyers Nite
Carrying the theme “The Essence of Infinite Innovation”, the upcoming Indonesia International furniture Expo (IFEX) 2018 will feature a wide range of products by around 500 exhibitors will showcase finest rattan, outdoor furniture and home decor in the 60,000-square-meters space. IFEX is Indonesia’s flagship event and international showcase for furniture industry. In the 5th edition on 2018, IFEX offers the largest range of specialty furniture and craft products which discover the perfect blend of good design and fine the craftsmanship edition inspired by the natural wealth of Indonesia. We launched new area for CRAFTNATION at HALL C3.

ORGANISER Rizky Pratama, Project Manager, PT Dyandra Promosindo

IFEX is really well organized and the exhibition organizer is really helpful. IFEX is growing up exhibition as the place to be visited in Asia
EXHBITOR Erica Girotto, Country Manager, Il Giardino Di Legno

I have an invitation from IFEX to come here as VIP Buyers. The organizer is really helpful and everything is well arranged. I really have a special treatment during my visit on IFEX

BUYER Frederick VanNeste, Owner, Manutti - Belgium

16-20 March 2018


3F Opening Ceremony
Mini Box- Design Home Pavilion
Jacky Fang, GM, 3F
Tao Wang, Preisdent, Sleepaid
2018 will see the 20th anniversary of Dongguan 3F. Taking a larger exhibition area of 770,000 sqm, Dongguan 3F will embrace more than 1,300 exhibitors, who are representatives of the furniture & furnishing brands in China and other countries. We estimate 130,000 visitors will come and source. 2018 Design Home Exhibition will be on show in Hall 1, taking 15,000 sqm and displaying the latest work of more than 100 designers. Design will be another key word of 2018 DG3F. Custom-made Home Gallery in Hall 8 will be launched in March to meet a new consumer and project demand.

ORGANISER Jacky Fang, General Manager, International Famous Furniture Fair (Dongguan)

In this fair, SleepAid exhibited the new intellectual pillow which can monitor and analyze user’s sleep conditions, and repot on an APP. Our new products and dedicated lifestyle showroom attracted a lot of new clients. Till the third day of the fair, we have signed contract with more than 100 buyers.
EXHIBITOR Tao Wang, President, SleepAid Co., Ltd

It is the first time I come to Dongguan. My friend recommended me after he came here last year. I found several potential partners here, like Frandiss, Euro Antique and so on. I like their products. Those are exactly what the young people like in my country.
BUYER Shehu Musa Malumfashi, President, Musa Dankno Farms Ltd

11-14 September 2018


Crowded Entrance to the show
Busy show floor
WANG Mingliang,
Founder and Director,
Shanghai UBM
Sinoexpo International
Exhibition Company
Stephanie Roussin,
International Project
Manager, French
Furnishing Export Group
The 24st China International Furniture Expo in 2018 will launch the High-end Original Design Pavilion, total of 3 halls presenting design furniture. Meanwhile, we are carrying forward high-end manufacturing to further improves the furniture industry.

And we will continue to upgrade the current event the 3th Maison Shanghai in 2018 with more investment, especially the theme pavilion, Design China (H4), so as to cultivate a world-famous lifestyle show for home furnishing!

Moreover, Shanghai Home Design Week has been walking through 6 years, making ‘design’ a much important and exciting element to Shanghai in September. Stay tuned. Let’s continue this party in 2018!

ORGANISER WANG Mingliang, Founder and Director, Shanghai UBM Sinoexpo International Exhibition Company

We’re very pleased that we have exhibited for 10 years. Every year, we have such good impression on the fair. Year after year, we see more and more visitors here. So we’re very happy to be with the fair.

EXHIBITOR Stephanie Roussin, International Project Manager, French Furnishing Export Group

Furniture China is a very professional event. We came and visited every year since 2012 and found important suppliers from this show, which is a business hub.
BUYER WANG Lumeng, Technical Director, Doton Home

18-21 March 2018 – Phase 1
28-31 March 2018 – Phase 2


Crowded Entrance to the show
Busy show floor
Interesting Products on
Xiaomin Liu, General Manager, China Foreign Trade Guangzhou Exhibition General Corporation
Furniture mall buyer from Pakistan
Well known as Asia’s furniture sourcing centre, China International Furniture Fair (Guangzhou/Shanghai) (“CIFF”) has been successfully held for 40 sessions and is well received by furniture industry by its large scale, diversified exhibits, broad participation and exquisite quality. With the theme of “Better Life, Better Work”, CIFF 2018 continues to pool all its industry resources across the furniture and furnishing sector under one roof, creating more value for exhibitors and visitors. The upcoming CIFF Guangzhou during March 18-21/28-31, 2018 connects over 4000 world leading brands with over 190,000 professional visitors from 200 countries and regions. Featuring customization, smart techology, design and chic furniture, CIFF Guangzhou 2018 is committed to bringing more rewarding trade opportunities for buyers all over the world. Welcome to the fair!

ORGANISER Xiaomin Liu, General Manager, China Foreign Trade Guangzhou Exhibition General Corporation

This year we only participate in two exhibitions: IFA and CIFF. This implies how important CIFF is to CENTURY. CIFF not only exerts powerful influence overseas, but also has abundant domestic visitors. CENTURY is very optimistic about CIFF.
EXHIBITOR Alex Shuford III, CEO, Century Furniture LLC

Furniture stores in Pakistan need a lot of products. We hope to find more suppliers from CIFF. It provides a great variety of beautiful furniture. The design for sofas, chairs and cabinets are quite novel. It’s a fantastic exhibition!