Hit Guide 



Recognising Outstanding Product Design
Design Excellence Award (DEmark)

Selected highlights of demark award winners


Design Excellence Award (DEMARK) was established in 2008 in order to give recognition to outstanding product design. It is in conjunction with the Thai Prime Minister’s Export Award (PM’s Export Award) which is presented annually by the Prime Minister under the auspices of Thailand Institute of Design and Promotion, Department of International Trade Promotion, Ministry of Commerce, Royal Thai Government. The winning product receives the DEmark logo for outstanding design, which can be used to promote welldesigned Thai products in the international market. It is hoped that this award will help promote development of domestic products, which will in turn better the quality of life of both domestic and international consumers.

The Department of International Trade Promotion (DITP) receives cooperation from The Japan External Trade Organization (JETRO) and the Japan Institute of Design Promotion (JDP) in determining the judging criteria for DEmark Award of Thailand, inviting experts to be judges in this contest and also help promote the DEmark Award to be widely accepted in the international arena.


“TOri-i” Dining Chair

CORNER 43 DéCOR CO., lTD.
The Tori’I Armchair is a unique piece because it applies simple and elegant lines, with a twist of modernity with the intricate pattern weave on the back panel. The final look is clean and well composed, with a touch of a modern flair. A harmonious combination to show the nice balance of classic and modern.


Barcode Collection

MET CENTER CO., lTD.
Drawing inspiration from the lines of the barcode, the collection is designed to allow the increase or reduce the space used. Made of aluminum, it is lightweight and can be easily moved around and suitable for use both indoor and outdoor.
 

Basket Sofa

BPS MIlCOM CO., lTD.
Inspired by the traditional fruit basket found in the fresh market, the Basket Sofa is the result of bending and molding technique used on the oak wood frame. The base cushion has a special 30 cm thick sponge that allows a long duration of usage along with the soft seating pillow with synthetic fiber to provide great comfort.

Black Block (Coffee Table and Stool)

CHOTEANAN LOHAkIj lTD.
Designed with a unique pattern and strong, the Black
Block is made of steel.
 

Tri-Tube Chair

KUNAKNAkIj FURNITURE INDUSTRY CO., lTD.
Light weight and stackable chair made using special
aluminum profile.

Airee Daybed

YOTHAKA INTERNATIONAl CO.,lTD.
The Airee Daybed presents a unique shape and form. Designed for use both indoor and outdoor, it is delicately made with a combination of machinery and craftsmanship
 

Cutting Edge Chair
O.K. WOOD PRODUCT CO., lTD. The cutting edge wood chair brings out the uniqueness of each chair by the highlight of the wood grain on the surface of the seats.

Rocky Stool

IDlM CO., lTD.
An outstanding shape of the saddle seat and legs resembles the bicycle seat post. It reflects Thai people’s affection to the bicycle which is becoming a part of the lifestyle trend in Thailand nowadays.
 

The Scandinav Collection
PlUSSENSE CO., lTD.
The Scandinav Collection under the +SENSE brandname is a collection of aluminum outdoor chairs with woven seats and backrests.

Pagarang Glass Table

HYGGE CO,. lTD.
A beautiful and well-designed glass table
 

Paperi Stool
PRODUCT DESIGN MATTERS (PDM)
An outstanding appearance of Paperi comes from the finishing process. Customer can choose not only normal color (powder coating) but vehicle film wrapping choices too. Vehicle films are normally used in the automotive industries, The main characteristics are high flexibility, able to fit with any curves and surfaces and weather resistant.

Sen Yao Bench
SOMCHAI THUMTHARANUKUl
Multi-functional, the bench can be used both indoor and outdoor.
 
 
P Set Furniture
N.S.C. STEEl CO., lTD.
The Modern style table and 2 chairs set is designed for quick and easy assemble. This set is convenient to move around and for packing.

Kropp Chair
G.l.H. PRODUCTS CO., lTD.
A variety of style and colours of chair cushions are available to suit each occasion or uses. The chair cushions are designed to be able to be removed for washing or replacement. The merging of 2 materials between wood structure and fabric cover brings out the beauty of the product.