Special feature  


ASIA’S KEY FURNITURE FAIRS HIGHLIGHT



The exhibition industry plays a crucial role in the global furniture trade. Over the years, it has proven its importance in facilitating the growth and development of furniture businesses worldwide. Fairs are excellent settings not only for the buying and selling of products, they serve as natural platforms for the exchange of information, be it during the show or after hours over meals and drinks. It is not wrong to refer to some major fairs as barometers of the overall business climate, a term that CIFF often uses to describe itself, as attendance and transactions are often reflections of the respective markets served and their current conditions.

Having said that, there is an ever increasing number of shows around the world. In Southeast Asia alone, there are seven key furniture trade fairs held every March dedicated solely to the furniture import-export trade. In 2017, these seven will have significant overlap of their dates and all seven will run and end within March 8 – 13, a period of just six days. In China, there are twice the number of furniture shows held annually with most on a growth path.

As global market conditions remain highly volatile and businesses grow ever more cautious, it helps to make sense of the strengths of each of the events and the purposes they serve. This helps buyers and exhibitors as well to differentiate which of the shows are suitable for them. Size in terms of floor area, number of exhibitors and visitors does not equate quality although it is a common gauge if an event is successful.

This Asia’s Key Furniture Fairs Highlight lists major events with the greatest impact on the region’s furniture trade and industry. The following report will serve to underscore the strengths and distinct traits of these events and hopefully help those who are not already familiar to navigate their way.

MALAYSIAN INTERNATIONAL FURNITURE FAIR (MIFF) 2017



PWTC, Kuala Lumpur, Malaysia
8-11 March 2017

SOUTHEAST ASIA’S LARGEST FURNITURE TRADE EXHIBITION

“The present global economy is very challenging for all industries. We are pleased with the strong exhibitors response this year which is responding to competition and requests for new products and designs, so we can look forward to more at MIFF 2017. Cost and reliable suppliers are crucial in these times. And when it comes to quality and value, MIFF is certainly the market place not to be missed.”

ORGANISER
Karen Goi, General Manager, MIFF

“We’ve been joining MIFF for 20 years. MIFF is an effective business platform to reach the global furniture market. Through MIFF, we gain good response from the market and could promote our products a lot more easily. From my observation for the past 10 years, MIFF exhibitors have been developing more new designs and new products.”

Karen Goi, GM, MIFF

EXHIBITOR
Tey Lai Hui, General Manager, Home Best Enterprise Corporation

“I’ve been coming here for 15 years. Some exhibitors are worth coming back for because they create very innovative designs. And MIFF has come a long way. The last five years have seen MIFF improve a lot. There are more modern colours and more products now. The exhibitors have opened their minds.”

VISITOR

Michelle Jones, General Manager, Insato Furniture

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EXPORT FURNITURE EXHIBITION (EFE) 2017



KLCC, Kuala Lumpur, Malaysia
8-11 March 2017

FINE FURNITURE, WORLD MARKET

“As one of Asia’s most exciting and premier trade platforms, EFE connects buyers with the world market leaders. With a wide range of exhibitors and a distinctive platform for trends and innovative designs, EFE makes it easier to fulfill your business needs giving you a complete in depth representation of what’s available in the furniture and furnishings industry today. Come and share the excitement with us and be a part of the success where trade deals directly with manufacturers. An opportunity to do business with well-known and branded companies awaits you.”

ORGANISER
Sally Liew, General Manager, EFE Expo Sdn Bhd

“The venue is excellent with world-class furniture. It is convenient and conducive for buyers to visit us.”

Sally Liew, GM, EFE

EXHIBITOR
Wymen Wong, Marketing Director, Pusan Furniture Industries (M) Sdn Bhd

“The location and decoration of hall is good. Furniture on display are attractive and creative.”

VISITOR
Lewis, Buyer, Chengdu QuanYou Furniture

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L-R Jerry Tan, Huynh Van Hanh, HAWA, Rita Mak AHEC, Nguyen Quoc Khanh HAWA

VIFA EXPO 2016 Opening Ceremony

Hall A Outdoor Furniture

VIETNAM INTERNATIONAL FURNITURE & HOME ACCESSORIES FAIR 2017 (VIFA EXPO)



SECC, Ho Chi Minh City, Vietnam
8-11 March 2017

DISCOVER THE FASCINATION OF VIETNAM’S FURNITURE AND HANDICRAFT

“In 2015, Vietnam exported 6,9 billion USD worth of wooden furniture products, an increase of 10,7% over 2014, turning Vietnam into the 5th biggest wooden furniture exporter in the world after China, Germany, Italy and Poland.

VIFA-EXPO 2017, held from 08 - 11 March in Ho Chi Minh City - the economic central of the Southern Vietnam, will be the platform for all furniture, handicraft, home decoration and supporting services that will meet the need of buyers from all over the world. With the scheduled scale of over 1,500 booths in a total area of 23,000sqm, the buyers will easily find expected products and establish business with about 300 exhibitors of the fair.

Seeing is believing. Beside visiting the fair, the Vietnamese and FDI Exhibitors of VIFA-EXPO will be ready to invite buyers to visit their factories, which are located in Dong Nai, Binh Duong, Long An provinces (about 1 - 2 hours away from HCM City), to strengthen the buyers’ trust in their brand-names.”

ORGANISER
Huynh Van Hanh, General Director, HAWA Corporation “Good operation, nice decoration, the fair is orderly, clean and safe.”

EXHIBITOR
Le Thi Thanh Nghi, Lyprodan A/S - Booths A10, A12, A14, A16

“Very nice show … We will probably come back next year … Thank you.”

VISITOR
Peter Walkomk, Managing Director at Taste Furniture - Adelaide, Australia

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Opening Ceremony IFFS 2016

Inside the Hall

INTERNATIONAL FURNITURE FAIR SINGAPORE 2017/ 34TH ASEAN FURNITURE FAIR



Co-locating show: Nook Asia 2017
Singapore Expo, Singapore
9-12 March 2017

ASIA’S MOST EXCITING SOURCING DESTINATION!

“At IFFS 2017, attendees can expect to see collections presented by a comprehensive portfolio of first-rate exhibitors from all over the world, and to be exposed to more design-centric elements across the show floor. Through various showcases, thematic installations, and more, IFFS’ design-rich environment will inspire greater ideas and encourage more collaborations. In addition, visitors can discover up-and-coming designers and new brands hailing from Singapore and beyond, alongside returning exhibitors and industry veterans. This is aligned with the organiser’s aim to create a carefully-curated boutique show that focuses on the quality of brands on showcase and the content on offer.”

ORGANISER
Juliana Gan, Assistant Project Director, IFFS

Juliana Gan,
Assistant Project Director, IFFS

“We chose to exhibit at IFFS to consolidate our current market and to look for new markets in Asia and the U.S., and I believe we’ve met our targets at the show. IFFS serves as the meeting point for our contacts and prospects, and I appreciate the effort the show has put into rebranding itself.”

EXHIBITOR
Javier SERRANO, Brand Manager, Maiori Design Co. Ltd.

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Tri Laksono - Yudhistira

Guest of Honour - Mr. Jusuf Kalla, Vice President of
The Republic of Indonesia

INDONESIA INTERNATIONAL FURNITURE EXPO (IFEX) 2017



JI Expo, Jakarta, Indonesia
11-14 March 2017

THE ESSENCE OF INFINITE INNOVATION

“Indonesia International Furniture Expo (IFEX), burst onto the scence in 2016 setting a new high standard as Indonesia’s biggest trade exhibition for the export-oriented furniture business. In 2017, IFEX is set to achieve even greated success and it offeres the largest range of specialty furniture and craft products in Indonesia/ It serves the nation biggest meeting place for buyers, manufacturers, traders and contract project purchasers, where you can but directly from the sources.
Join the ranks of the world-class furniture manufacturers at IFEX, meet a top-class international buyers , expand your business to new horizons!”

ORGANISER
Rizky Pratama, Jr. Project Manager (Promotion, Buyers and Media Handling), IFEX

“I am not complaining about the quality of buyers who visit IFEX 2016, it is good and well selected to make business opportunity for our company”

EXHIBITOR
Tri Laksono, Yudhistira, Company Owner

“We as a company already visit IFEX so many times and personally meet with the exhibitors for several years”

VISITOR
Volker Lange, Niehoff Sitzmoebel GmbH

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INTERNATIONAL FAMOUS FURNITURE FAIR (DONGGUAN 3F)



Houjie, Dongguan, Guangdong, China
16-20 March 2017
11-14 August 2017

ONE STOP SOURCING DESTINATION

“Based in the capital of Chinese furniture with a solid manufacturing foundation, Dongguan 3F has grown to become one of the world best showcasing platforms for furniture products along the 18- year history. Different from other fairs, Dongguan 3F is organised by furniture associations, so naturally greater emphasis is placed on services to exhibitors and visitors, contributing to move the furniture industry forward. 2017 will be another milestone that Dongguan 3F when a separate Dongguan 3F Export Furniture Fair will be established in March. Gathering outstanding exportoriented furniture producers in southern China, 3F Export can provide maximum efficiency to help match International buyers and furniture producers.”

Jacky Fang, GM, 3F

ORGANISER
Jacky Fang, General Manager, International Famous Furniture Fair (Dongguan)

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Weichen Wu, CEO of A Home Furniture

EXHIBITOR
Weicheng Wu, CEO, A Home

“I come to 3F with seven sourcing managers in my company this time. They will respectively source furniture products in different styles, the products on show are attractive in both original design and quality control.”

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Michael Amini, Chairman & CEO of AICO Amini Innovation

VISITOR
Michael Amini, CEO, AICO Amini Innovation.

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A Great Turnout

Swamped with buyers

CHINA INTERNATIONAL FURNITURE FAIR (CIFF)



CIFF Guangzhou Phase I
18-21 March, China Import & Export Fair Complex;
PWTC Expo, Guangzhou, China

CIFF Guangzhou Phase 2
28-31 March, China Import & Export Fair Complex,
Guangzhou, China

CIFF Shanghai
11-14 September, NECC, Pudong, Shanghai, China

BETTER LIVE BETTER WORK

“Known as Asia’s furniture sourcing center and the ‘weatherglass of China’s furniture industry’, CIFF is one of the most valuable exhibitions in the world furniture industry. It showcases the products of the entire industry chain with indoor and outdoor concepts of Whole Home Décor, connects the upstream and downstream industries. Featuring as the world-class interactive trading platform for fashion display, channel maintenance, industry communication and design inspiration, CIFF is undoubtedly the preferred and required platform for China’s and the global furniture industry. CIFF will enhance services and quality to provide visitors and exhibitors with more comfort and benefits in 2017.”

ORGANISER
Li Deying, General Manager, CFTC

“The 38th CIFF (Shanghai) is more mature than last year. The organizer has introduced us a lot of overseas buyer groups. This effectively helps promote domestic brands.”

EXHIBITOR
Zeng Shengxin, Executive Assistant President, Steel-land “CIFF (Shanghai) is pretty busy this year. We have received a lot of clients in the past two days. They pay much attention to our products. This is a lot better than we expected. We will continue to support CIFF in the future.”

EXHIBITOR
Wang Yan, Sales Director, Great China, Innovation Furniture

“Compared with last year, the 38th CIFF (Shanghai) is much more crowded. We have received more overseas orders than we expected. Our domestic sales has also increased rapidly. As a manufacturer, we are very satisfied with the results!”

Deying, GM, CFTC
Wang Jingwei, Assistant General Manager, Inspiration Furniture

“I am interested in modern furniture. CIFF (Shanghai) is very international. It is what we need.”
VISITOR from India

“We are looking for trendy design. There are many good products here. We will keep following CIFF (Shanghai).”
VISITOR from Australia

“The International Hall and Design Hall offer many original design. This is most interesting to me. I thank CIFF (Shanghai).”
VISITOR from Mexico