This year, M.O.W. will boast over 460 exhibitors from 36 nations. This represents a 10% increase in exhibitors and a level of internationality of 58%, an increase of 4% from the previous year. The numbers point to the key qualities of M.O.W. 2018: a greater focus on specialists in addition to the big players, expansion of the segments, new exhibitors and expert country presentations, strong areas of focus and lucrative niches. Trade buyers can certainly look forward to what awaits them for the middle of the furniture market at the Messezentrum Bad Salzuflen exhibition centre from 16 to 20 September 2018.
The variety of topics for the mainstream and niche markets is huge: M.O.W. 2018 is wide awake to the issue of sleep and this important topic is comprehensively covered. This year, there is an exceptional number and diversity of upholstered furniture. Solid wood continues to grow. Flatpacked kitchens are coming. The wide range of bath, flooring, living and dining room offers are well-represented in recognition of their status as core areas. The pacesetters also have a strong presence: self-service, young living and specialist ranges as important sales incentives, which can be quickly implemented and provide direct sales. The range of the offer promises to be electrifying! After an eventful year, M.O.W. is extremely important for industry success in 2019!
And we are not just seeing changes to the style and marketing strategies for furniture, the number of nations is also growing: 195 companies come from Germany, while over 260 are arriving from abroad. Poland leads the exhibitor statistics, accounting for 11 percent, followed by the Netherlands (6%), Bosnia and Herzegovina (5%) and Italy (4%). France and China share a position with Denmark (3%). Turkey is behind Estonia and Austria, followed by Belgium. The statistics reveal the market and the countries supplying/producing furniture. It reflects the changes to M.O.W., such as the inclusion of strong country presentations and joint stands for France and Bosnia, among others. It reinforces the fair’s aim to enable more and more companies to participate with a lower space requirement. This means: at M.O.W. 2018 you will find the big players as well as a higher number of niche providers, which will be of particular interest for specialists. The focus remains on the middle of the market and furniture consumption. The trade fair has increased its focus on the demands of studios and specialist retailers as well as online retailers and individual affiliates. But associations and major customers will definitely not feel left out. Quite the contrary, the new areas of focus of M.O.W. are also particularly interesting and important for the big players in the industry.
Even with all the innovations, M.O.W., Europe’s largest autumn furniture fair, stays true to its concept as well as all exhibitors and visitors. The clear, distinct concept and the focus on the mainstream is the foundation of M.O.W.’s unique position and its importance to the industry. The exclusivity of the exhibitors alone makes a visit absolutely essential. Many companies exclusively present their products in Germany at the M.O.W. in East Westphalia.
Besides the offer, concept and the date, its popularity surely also has to do with the location. The Messezentrum Bad Salzuflen exhibition centre offers a very pleasant working environment combined with maximum service and comfort: free entry, free parking, free catalogue and shuttle service between the halls, free W-LAN and free food and drink in the fair restaurants. This makes the difference! The yearly party on the Tuesday of the fair, this year with a “Racing” motto, encourages social interaction.
Europe’s purchasing associations, chain stores, specialists, conventional furniture retailers, studios, self-service firms/ discounters, young living establishments, forwarders, DIY stores, food and non-food marketers and online businesses are warmly welcome!
Reserve the date: M.O.W. 2018 from 16 to 20 September, 85,000 square metres of exhibition space at the Messezentrum Bad Salzuflen exhibition centre, opening times from Sunday to Wednesday between 9 a.m. and 6 p.m. and Thursday between 9 a.m. and 4 p.m.