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A.R.T. Furniture Expands “Artiste” Customizable Furniture Program

USA: A.R.T. Furniture recently announced that it is taking a step further with their Artiste Program, expanding it to Artiste Now, a stocking program featuring seven of Artiste’s bedroom groups in best-selling fabrics, finishes, and hardware.

The Artiste program makes it easy for consumers to choose the styles, materials, details and finishes they want on a wide selection of beds, chests, dressers, mirrors, and nightstands. Consumers can mix and match at a kiosk in a retail store or through a website, with fulfillment through participating retailers.

In the first year of the program some clear favorites have emerged. “Consumers love the design and quality of the Artiste furniture,” said Jessica Norby, Director of Sales and Marketing for Artiste, “and often they fall in love with a group the retailers are displaying on the floor and are eager to purchase it as shown. With Artiste Now they can.”

The preconfigured groups include the Lawrence upholstered bed in a vintage cherry finish with textured woven fabric and polished nickel nailhead trim; a twelve-drawer dresser, tall chest, and medium nightstand in vintage cherry from the Annabel collection; and the Kristi mirror, also in vintage cherry. Those pieces and others from the Artiste Now program will be kept in stock in the A.R.T. Furniture warehouse in California.

“Our goal is to help our customers sell in the most effective and efficient ways possible, whether that be helping the consumer to ‘Create Their Own Masterpiece’ or purchase what is displayed,” said Norby. “We are excited about the growth that we’ve experienced with this custom bedroom program and look forward to helping our clients succeed further with the addition of Artiste Now.”

A.R.T. Furniture is a Markor company that designs and manufactures whole home collections in casegoods, upholstery and outdoor. A.R.T. Furniture is positioned as the entry to the upper-end segment of the home furnishings industry and is best known for quality construction and its ability to craft artisan finishes. In addition to selling to U.S. and International retailers, A.R.T. Furniture has over 100 retail locations in major cities throughout China.

(Furniture World)

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