The Department of International Trade Promotion (DITP), Ministry of Commerce, Thailand, presents STYLE Bangkok Fair, which was held between 17- 21 October 2018 at Bangkok International Trade and Exhibition Centre (BITEC).
The fair combined three international trade fairs together, including Bangkok International Fashion Fair and Bangkok International Leather Fair (BIFF & BIL), Bangkok International Gifts and Bangkok International Houseware Fair (BIG + BIH), and Thailand International Furniture Fair (TIFF). The cooperation amongst both public and private sectors, and twenty-four associations brought in creative designs, original ideas, and innovation from over 1,000 brands sprawling across 2,300 booths. It showed Thailand’s potential as a leader of international lifestyle fair of the region, attracting buyers from over 80 countries around the globe.
The Minister of Commerce, Mr. Sontirat Sontijirawong, said “STYLE Bangkok is an international trade fair that offers lifestyle products, ranging from fashion, garment, leather goods, furniture, gifts, houseware, to spa products, in response to the consumer’s demands. Following one of the key policies of the government, namely the promotion of ‘Local to Global’, Thai entrepreneurs, particularly those from the provincial parts, are encouraged to participate in the fair, with over 400 of those small entrepreneurs are actually participating. It is an opportunity for them to showcase their unique products made from outstanding skills combined with local materials. This show is also an answer to the government’s call for the development of ‘Creative Economy’ which aims to draw out creative ability that is embedded in our DNA and make it materialize as new services and products. Those businesses involving character licensing, spa and herbal products, printing, Muay Thai, and design products are the global demands we’re focusing.”
Meanwhile, DITP’s Director-General Banjongjitt Angsusingh commented, “The STYLE Bangkok October 2018 re-emphasizes the concept of “Crenovative Origin: Local Wisdom, Stylish Creativity,” focusing on creative designs, state-of-the-art innovation, and original lifestyle products. Over 1,000 exhibitors from Thailand – including newly established SMEs from all over the country – and abroad in 2,300 booths took part in this fair, increasing by 20 percent from the last edition. The number of traders and visitors are expected to be as high as 50,000, coming from 80 countries including China, Hong Kong, Taiwan, Japan, USA, Australia, Germany, UK, and ASEAN countries. In addition, the DITP focused on businesses related to lifestyle products, such as hospitality, real estate, as well architect and interior design, to expand both buyer and visitor bases”
Apart from the business as usual, trade negotiation and business matching, the fair also has a number of special exhibition which aimed to create inspiration and ignite business ideas for vistors, such as Qurated Fashion Incubation Project, Thai Silk Deluxe (Haute Couture) which showcases new interpretation of Thai silk and workshops for fashion designers, tailors, and business owners. Some other exhibitions included Art Zone which displayed more than 60 pieces of art created by prominent Thai artists; Creative Services exhibition which focuses on creative services, wellness & medical, character licensing, and printing & packaging; T-Style showcase which highlights products based on eco-friendly materials combined with local craftsmanships; Innovation and Design Zone (IDZ) exhibited the latest innovations and designs from Thailand; Creative ASEAN displayed furniture of talented designers from all over ASEAN countries; I+D Style Café a concept pop-up store and cafe where visitors take a rest and find selected new products from Thai brands. Moreover, there was an Export Clinic where visitors are provided free business consultation with Thailand’s director of the office of foreign trade promotion from all over the world.
One of the highlights exhibition was The Niche Markets zone. It brought together products for particular market groups such as Mom & Kids, Pets, 60+, and selected OTOP products which demonstrate superior designs. In addition, The New Faces zone presented products from brand-new producers across the country while the special exhibition The Residence exhibited a collection of the best works in design, art, and lifestyle products in Thailand. It was a combination of the curator’s personal art and design collection with Thai lifestyle products. The Residence was an inspiration for visitors to experience the new lifestyle trends.
The STYLE Bangkok fair is a comprehensive platform for lifestyle product trade and a demonstration that Thailand’s lifestyle products have a great potential in the international market.