Industry News

Ashley Opens Flagship Store in KL Mall

ASHLEY Furniture HomeStore recently opened its largest flagship store in Kuala Lumpur at Quill City Mall.

Owned and operated by Hauslife Furniture Sdn Bhd, the sole licensee and operator of Ashley Furniture in Peninsular Malaysia, Ashley Furniture HomeStore at Quill City Mall is the company’s fourth store.

The 1,300sqm store houses Ashley Lifestyle collections – Family Spaces, Vintage Casual, Urbanology, New Traditions, and Contemporary Living – with a meandering showroom walkway and unique wall finishes.

Its products include upholstery sets, bedroom sets, dining rooms, home offices, recliners, mattresses and accessories.

“This flagship store’s launch is also a testament to our commitment and knowhow in bolstering Ashley Furniture’s continued brand recognition and market share success in Malaysia.”

He also said Hauslife aims to open eight more stores by 2022.

“There is still a lot of room for us to grow in Malaysia as we see an ever-growing demand for quality, value, style and excellent service by discerning consumers in the retail furniture market,” Yu added.

Ashley Furniture HomeStore sales (Asia) vice-president Robin Lim said, “We are excited to see the Ashley brand expanding aggressively here. The Asean region, including Malaysia, is essential to Ashley Furniture’s global growth plans.”

Ashley Furniture HomeStore has also recently launched its e-commerce platform solely for the Malaysian market.

User-friendly with great deals, the online platform allows customers in Peninsular Malaysia to purchase Ashley products from the authorised retailer online.

(The Star)

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